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Case Studies
On-Q/LeGrand
Building Awareness with Installers and Builders
CHALLENGE
A key player in home systems, the industry viewed On-Q/Legrand as a product company, not a total home systems leader. Builder and installer publications were unaware of the innovative approach On-Q was delivering to customers. Coverage was minimal and typically featured one-off product announcements. Leviton and other key competitors began stealing market and mindshare.
EXECUTION
On-Q/Legrand’s innovative approach to product development and French-inspired style was a key leverage point. Lack of media awareness kept the company stagnate in an slowing housing market. A PR program was implemented to educate key installer/builder media, build brand awareness and garner executive visibility.
LeGrand Hart focused media relations and brand building in priority areas:
RESULTS
CHALLENGE
A key player in home systems, the industry viewed On-Q/Legrand as a product company, not a total home systems leader. Builder and installer publications were unaware of the innovative approach On-Q was delivering to customers. Coverage was minimal and typically featured one-off product announcements. Leviton and other key competitors began stealing market and mindshare.
EXECUTION
On-Q/Legrand’s innovative approach to product development and French-inspired style was a key leverage point. Lack of media awareness kept the company stagnate in an slowing housing market. A PR program was implemented to educate key installer/builder media, build brand awareness and garner executive visibility.
LeGrand Hart focused media relations and brand building in priority areas:
- Key messaging focused on total home systems solutions
- Submissions for awards and speaking opportunities at key industry events
- Product reviews in key trade publications
- Byline article and case study program to highlight customer delight
RESULTS
- In less than 8 months, more than 2 million media impressions secured in target publications
- National media interest in publications like Fast Company
- Increased message awareness as a leader in home systems solutions
- Secured 25 media interviews with trade and national media; won 2 key industry awards
